5 aprile 2017

Stüda - Ironically Iconic - Design by NINE for MOOW

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"Designing is a game, playing is a project" 
Il tema dell'edizione 2017 di Brera Design District è Progettare è un gioco, giocare un progetto. Il tema è una citazione di Bruno Munari e rimanda con forza al suo immaginario e al suo approccio progettuale. Munari ha lavorato molto sui concetti di gioco e giocattolo. In Da cosa nasce cosa scrive: «Bisognerebbe fare anche alcuni giocattoli didattici per adulti, per rimuovere dei preconcetti, per far fare ginnastica alla mente, per liberare energie nascoste». 
Valorizzazioni Culturali | Art-Events e AtemporaryStudio presentano - in concomitanza con la Milano Design Week 2017 - la mostra IRONICALLY ICONIC che avrà luogo dal 4 al 9 aprile 2017 a Brera Site, nel cuore di Milano.  
"Unexpected design for expected uses", questo il claim della mostra, anticipa gli esiti che l’inversione di ruoli tra ironia e icona a volte genera. Una riflessione sull’uso non convenzionale degli oggetti, dei materiali, del decoro che offre l’opportunità di gettare uno sguardo trasversale e inedito sul design.  AtemporaryStudio e Valorizzazioni Culturali | Art-Events hanno così selezionano e invitato designer, brand e aziende di diverso ambito, che hanno fatto dell’ironia la propria cifra stilistica, a presentare una o più opere fino a piccoli progetti compositivi.
Un progetto che a mio avviso ha colpito nel segno e mi ha davvero colpita è Stüda, un sistema modulare che ha tutte le carte in regola per essere Ironically Iconic. 
Il Design è di NINE il cui team è composto da Paolo Emilio Bellisario (concept and development), Matteo Di Sora (development) ed Emilia Caffo (development) ed è prodotto da MOOW.
Perchè Stüda?
Il nome è un mash-up dell'elemento generatore del LEGO® - lo STUD - ironicamente tradotto in lingua svedese e nasce per offrire agli AFOL (adult fan of Lego) e ai loro figli, un sistema modulare di arredi texturizzati con studs in piena regola, non più a seguito di hacking e plug-in fai da te.
Un volume puro, realizzato lavorando il Corian a controllo numerico, caratterizzato da una superficie texturizzata continua compatibile con blocchi LEGO, che grazie ai mattoncini possa continuamente cambiare forma e colore nel tempo. 


Nel quotidiano la texture consente di lasciare messaggi creativi, o di creare integrandoli i complementi di cui abbiamo bisogno (vasi, cornici, svuota tasche, etc.). 
I genitori possono lasciare che i propri figli contribuiscano ad arredare la casa, e le giovani coppie possono invitare gli amici per personalizzare i loro arredi in maniera social. I meno creativi possono utilizzare app come LEGO Photo per personalizzare gli Stüda con quadri o foto fatti di mattoncini. Le tre dimensioni dei moduli e i diversi colori permettono di creare combinazioni infinite sia free- standing che a parete. 
Esistono diversi moduli di diverse misure: Modulo1 30x60x40 cm, Modulo2 60x60x40 cm, Modulo3 120x60x40 cm. I moduli hanno una struttura in legno listellare, e un rivestimento in Corian Du Pont. La base, su richiesta, viene fornita  in ferro brunito.
Per maggiori info potete rivolgervi a NINE, che ne ha curato il design. Fondato da Paolo Emilio Bellisario, Emilia Caffo e Matteo Di Sora, NINE è uno studio multidisciplinare di Frosinone specializzato in interior design, retail identity e product design. NINE nasce dalla volontà di riunire, all'interno di uno studio di architettura, conoscenze e professionalità complementari, per poter elaborare dei progetti dalla struttura multistrato, necessari per lavorare attraverso i confini indefiniti dell’architettura, dell’arte e del design contemporaneo. 
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"Designing is a game, playing is a project"
 This quote of Bruno Munari is the Theme of the Brera District during the Fuorisalone 2017, which is happening right now. 

Valorizzazioni Culturali | Art-Events and AtemporaryStudio present, in coincidence with the Milan Design Week 2017, the exhibition IRONICALLY ICONIC which will take place from 4 to 9 April at Brera Site, in the heart of Milan.
Formal icons and everyday objects, apparently conventional, reveal themselves in the wonder and surprise of the unexpected.
Unexpected design for expected uses, the slogan of the exhibition, anticipates the outcomes that the reversal of roles between irony and icon can generates.
Valorizzazioni Culturali | Art-Events andAtemporaryStudio selected and invited designers, brands and companies of different field, which made of irony their style, to submit one or more works to small compositional projects.
One of the Projets that I liked the most is
Stüda, a modular system which really is iconic and ironic.
Designed by the Team of NINE (Paolo Emilio Bellisario-concept and development-, Matteo Di Sora -development- and Emilia Caffo -development-) for MOOW

Why Stüda?
Stüda (the name is a mash-up of the STUD - generating unit of LEGO - ironically in Swedish) was born to offer to the AFOL and their children, a modular system of furnishings textured with studs in full-scale, not as a result of hacking, plug-in and DIY. A pure volume, made working the Corian by a CNC milling machine, with a continuous textured surface compatible with LEGO blocks, that thanks the bricks can constantly change shape and color over time. Daily the textured surface allows you to leave creative messages, or to create complements we need (vases, frames, bowls, etc.). Parents can let their children helping them to decorate the house, and young couple can invite their friends to socially customize their furniture. The less creative can use apps like “LEGO Photo” to customize their Stüda with paintings or photos made by bricks. The three dimensions of the modules and the different colors allow you to create endless combinations both freestanding and wall hanged. Materials: blockboard wooden frame, Corian Du Pont cladding. Iron support on request. Dimensions: Module 1 30x60x40cm ; Module 2 60x60x40cm ; Module 3 120x60x40cm 
For More info visit NINE Website or write them an e-mail.
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27 marzo 2017

Exhibition „design for kids by AFILII @Ventura Lambrate: SAVE THE DATE!

For the first time Afilii – platform for design + architecture for kids presents at Ventura Lambrate 14 young designers and up coming brands from seven countries.
Afilii introduces stimulating and creative toys, accessories and furniture for children with a story behind - products which engage kids with design, sensuality and creativity.
design for kids by afilii
Ventura Lambrate XV
4th – 9th of April 2017 
thuesday – saturday 10 am – 8pm 
sunday 10 am – 6pm  
cocktail at opening evening, wednesdy 8pm – 10pm 

Furthermore, Afilii – platform for design + architecture for kids invites kids from the age of 6+ to a creative time:

_„can a toy be more then a toy?“ – creative time for kids from the age of 6+ - Where are my toys come from? What will happen to my toys, whegrow up? How will they end?
Let´s find out togheter.

„can a toy be more then a toy?“
Saturday, 8th of april 
12am + 3pm 
Duration: 1hour

Afilii`s mission is to empower children and their parents with creativity, imagination and sensuality. Furthermore our platform for design + architecture for kids is an independent reference guide for everyone who works with and for children. 


Afilii introduces a new approach to design and architecture for children and presents stimulating and engaging products and concepts – from toys, accessories and furniture for children to play grounds, kindergarten and architecture for schools.
Afilii features young designers, up coming brands and small traditional companies who have dedicated themselves to create meaningful design for children.



28 febbraio 2017

FIOREDORO - CHILDREN PLAY FURNITURE, WOODEN TOYS PLAY PLATFORMS FOR WORK SPACES


Tattoo Bazar Playstand

Freestanding Detail



Freestanding toy
Tattoo Bazar Play stand
Bazar Play Stand
Legumeria Play Stand
Legumeria Play Stand
Legumeria Play Stand
Lemonade  Play Stand
Flower Kiosk Play Stand
Assembling is very easy
Assembling is very easy
Assembling is very easy
You've never seen them! The first pieces of Fioredoro new collection, such as Bazar, the solid wooden stand with tool-less lock technology, made their debut at Spielwarenmesse, the the International Toy Fair in Nuremberg! Thanks to its simplicity and versatility, Bazar is perfect for parties, street markets or refreshing lemonades! Conceived as a Waldorf playstand, Bazar stands out for the naturalness of its materials. It can also be easily assembled by children without parent's help thanks to its intuitive tool-less technology.  The toy is designed to blend in with the adult's world and to involve them and the children from the assembly, quick and intuitive, to the customization and the play. Share your ideas on social networks with the hashtag #playfioredoro and let yourself be inspired! The collection has big surprises in store for you, including Enzo, the pizza oven, Freestanding, the play kitchen, and accessories such as the small hanging scale. If you're a fan of pretend play, if you can't wait to get to know our products and be kept up to date about the beginning of the sales, subscribe to the newsletter here www.playfioredoro.com!

14 febbraio 2017

BRAILLE BRICKS

We all know that learning by playing is easier. Wikipedia says that "Through play children can develop social and cognitive skills, mature emotionally, and gain the self-confidence required to engage in new experiences and environments". 
Now this will be possible for blind kids too! 
Brazilian schools welcome all instructional materials, especially those that have information in Braille. Educational tools that stimulate fun and tactile experiences in children who are visually challenged are very important, because they complement the use of books and study aids for literacy. With this in mind, Lew'LaraTBWA has created Braille Bricks for the Dorina Nowill Foundation for the Blind, which is a Braille alphabet developed with classic building blocks.  
The Braille Bricks project is a toy building brick that can be whatever you imagine it to be, or even something you've never imagined. Braille Bricks is an experiment that transforms these bricks into a tool capable of encouraging creativity, helping blind children learn to read and write. It also encourages the inclusion of children with or without visual impairment. In fact, each block can be used like a toy by blind and sighted children alike, but each block features one Braille letter.
To assist people in perceiving that imagination and inclusion are important to the learning process of any child, Braille Bricks is a powerful communication platform for calling attention to the literacy process of visually challenged children. To that end, the objective is to make Braille Bricks a global product, by inviting people to bring pressure to bear on manufacturers via the hashtag #BrailleBricksForAll. The product’s registration is available on the Creative Commons knowledge and creativity sharing site.
I love this toy as it is for everyone, it helps not only with Braille literacy but also aids in integration with other kids...and it does it by playing which is much more fun!
Support this whch really seems to be an exceptional aid to learning, communicating and teaching.

2 febbraio 2017

HULKI

HULKI came to life on Kickstarter in May 2016.  HULKIs are vibrant, supersized, Dutch Design playhouses that are 100% recyclable. HULKIs are built to withstand wear and tear from children by using an extra strong custom-engineered cardboard. HULKIs help to bridge a gap between stimulating toys for kids and the wellbeing of the planet.
Buy them here


13 dicembre 2016

FINE FINE STUFF - by SASKIA NICKLES

FINE FINE STUFF is a very new label for playful and decorative minimalist design products aimed at kids and adults alike. All products are designed by graphic designer/editor Saskia Nickles who launched her label in October 2016 with an online shop and website. She is a mum of two wild boys, working and living with her family in Munich, Germany. And she loves illustrated books especially children‘s books. Her favourites find their way to her blog.

Stay tuned! Next year the product range will be extended with pillow cases, booklets for the little ones and many more prints.