Vi presentiamo "To The Wild", un brand Spagnolo che adoriamo.
Ma...Come nasce To The Wild? Lo abbiamo chiesto a Lorena una delle fondatrici del marchio che ci ha raccontato che in qualche modo To The Wild ha sempre fatto parte del suo mondo, da quando da piccola nel giardino di casa si accingeva a costruir capanne, mentre divorava i libri di Hollister e mentre sognava di far parte del cast del telefilm "Secret Valley". La storia del libro "Where the wild things are" è il riferimento principale al quale sono ispirate le creazioni di To The Wild e Max, il protagonista di questo libro, è il perfetto ambasciatore dello spirito selvaggio che caratterizza la loro linea di prodotti.
Ma è quando Lorena resta incinta che davvero si concretizzano i suoi sogni. Lorena pensa di rivivere i momenti della sua infanzia attraverso gli occhi della sua piccola SIRA, così inizia a pensare ad un marchio di prodotti per l'infanzia, la cui filosofia sia appunto quella dell'avventura, del divertimento, della scoperta e dell'esplorazione del mondo. "Siamo stati tutti bambini", dice Lorena, "e anche se spesso la vita ci cambia, sono certa che tutti ricordiamo esattamente cosa significhi esserlo!"
Il sogno diventa realtà quando scopre che la sua amica Diana ha avuto un'infanzia molto simile alla sua ed è letteralmente folgorata dal progetto di Lorena.
E dal quel giorno (il 16 Gennaio 2014 per la precisione) Lorena e Diana combattono fianco a fianco per progettare i prodotti, per crearli, per dirigerne il foto shooting e per metterli in vendita on line. Insomma per fare in modo che tutto sia perfettamente in linea con la loro idea di spirito selvaggio! Tepee è il prodotto di punta e l'emblema del loro marchio, ma sono in programma collaborazioni con altre aziende e nuove linee di prodotti creativi e di design.
Per il momento gustiamoci la visione delle loro STUPENDE tende!
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Today we are featuring "To The Wild", a Spanish brand that we adore.
But... How was To The Wild born? We asked Lorena (one of the founders of the brand)to give us an answer and she told us that somehow "To The Wild" has always been part of her world, since as a child she used to build huts in her garden, while reading books of Hollister while dreaming of being part of the cast of the show "Secret Valley". The story of the book "Where the wild things are" is her main inspiration oand Max, the protagonist of this book, is the perfect ambassador of the wild spirit that characterizes her product line. Then Lorena finds out that she's pregnant and since then, her dreams came true! Lorena started to see the world through her daughter SIRA's eyes, and started to think about a brand of baby products, characterized by the spirit of adventure, fun, discovery and exploration the world. "We all have been kids," says Lorena, "and although often life changes us, I'm sure we all remember exactly what it means to be a kid!"
Her dreams become true when she finds out that her friend Diana had a childhood very similar to hers, and is literally in love with the project of Lorena.
And from that day (January 16, 2014) that Diana and Lorena fight side by side in order to design products, to create them, to art direct the photo shoot and put them online. Well...they fight side by side in order to make sure that everything is perfectly in line with the idea of their wild spirit! "Tepee" is the flagship product and the emblem of their brand, but they are planning to collaborate with other companies and to create new product lines and creative design.
Well...let's enjoy their WONDERFUL tents!!!
But... How was To The Wild born? We asked Lorena (one of the founders of the brand)to give us an answer and she told us that somehow "To The Wild" has always been part of her world, since as a child she used to build huts in her garden, while reading books of Hollister while dreaming of being part of the cast of the show "Secret Valley". The story of the book "Where the wild things are" is her main inspiration oand Max, the protagonist of this book, is the perfect ambassador of the wild spirit that characterizes her product line. Then Lorena finds out that she's pregnant and since then, her dreams came true! Lorena started to see the world through her daughter SIRA's eyes, and started to think about a brand of baby products, characterized by the spirit of adventure, fun, discovery and exploration the world. "We all have been kids," says Lorena, "and although often life changes us, I'm sure we all remember exactly what it means to be a kid!"
Her dreams become true when she finds out that her friend Diana had a childhood very similar to hers, and is literally in love with the project of Lorena.
And from that day (January 16, 2014) that Diana and Lorena fight side by side in order to design products, to create them, to art direct the photo shoot and put them online. Well...they fight side by side in order to make sure that everything is perfectly in line with the idea of their wild spirit! "Tepee" is the flagship product and the emblem of their brand, but they are planning to collaborate with other companies and to create new product lines and creative design.
Well...let's enjoy their WONDERFUL tents!!!
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